Donna Shunk

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Donna Shunk

Donna Shunk brings over 25 years of exemplary performance in the consumer-packaged goods (CPG) industry, where she has honed her expertise across the top 100 CPG OTC/HBA, Food, and beverage companies. Her journey has taken her through pivotal sales roles at Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA. Her strategic acumen and innate ability to thrive in dynamic environments shine through here. She has excelled by crafting sustainable business strategies, fostering robust partnerships with buyers, and engaging C-level executives to drive mutual success. Her knack for navigating fast-paced settings and leading teams to exceed sales targets defines her role as a go-to sales leader. She prides herself on her capacity to develop and execute sales and trade strategies that consistently outperform gross and net sales objectives. Her accomplishments include orchestrating in-store retail activities and strategizing national sales efforts. She has effectively onboarded and managed national broker teams, handled third-party vendors, and focused on fostering customer relations and business acumen within diverse retail channels such as FDM, Convenience, Specialty, and B2B. In her tenure, Donna has been recognized for her strategic thinking and ability to deliver impressive sales outcomes. The Vice President of Sales has frequently selected her for various roles, reflecting her consistent ability to surpass sales objectives and contribute positively to team dynamics. At Lavazza NA, Donna's leadership from 2021 to 2023 has resulted in remarkable sales increases, including significant percentage growth across major clients such as Publix, H-E-B, Meijer, and Ingles. Her ability to lead teams toward aligning sales activities with critical performance indicators has fostered environments of growth and efficiency. She has also excelled in managing transitions between brokers while ensuring customer base stability and deepening client relationships. Away from her professional endeavors, Donna is an avid researcher of various topics, a passionate animal lover, and an advocate for animal and environmental welfare. Since 2003, her commitment to humane treatment has led her to embrace a pescatarian diet and actively support organizations like The Farm Sanctuary. Additionally, she endorses the Environmental Working Group (EWG), leveraging its resources to make informed consumer choices that benefit health and environmental sustainability. Donna Shunk values her family and community. She dedicates time to her nieces and their families and maintains strong connections with a wide network of friends and colleagues. Her dedication to making a positive impact is evident in her career and personal life, where she continually seeks opportunities to contribute to her community.

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